The adventure-ready Mazda CX-50 is ideal for outdoor enthusiasts. That made Mazda and the capable SUV natural partners for Trek Bicycle®. Heritage Mazda Towson details the exciting new partnership.
Trek Bicycle
First founded in 1976, Trek Bicycle has made it its mission to increase the use of bikes, both recreationally and for transportation. Over time, the company has become a global leader in bike and electric bike manufacturing and design. As part of that commitment, they host races throughout the year, pulling bike enthusiasts together to celebrate riding and compete.
New Partnership
The partnership came naturally, since both companies are dedicated to helping people discover the outdoors. Trek named Mazda the official exclusive automotive partner of their off-road race teams and events. The multi-year partnership is dedicated to the Trek-Unbroken XC and DH mountain teams, the Trek Driftless gravel program, and Trek events. “Partnering with Mazda just makes sense,” said Tim Vanderjeugd, Trek’s Global Director of Sports Marketing. “Having the support of a dependable brand that’s as passionate about the outdoors as Trek will be a huge boost to our race day operations.”
MAZDA Involvement
Mazda has shown their support by making a large investment in Trek’s off-road racing programs. This donation helps give athletes all the resources they need to compete at the highest level. Mazda is also supplying the Mazda CX-50 to Trek athletes and staff at Trek events in North America, ensuring everyone has transportation they can count on. You’ll see the Mazda SUV at the WHOOP® UCI Mountain Bike World Series in Soldier Hollow, UT, and Lake Placid, NY, and more.
Explore Our New MAZDA Inventory in Lutherville, MD
Are you also an outdoor enthusiast? We’re confident that you’ll love the capable and nature-inspired Mazda CX-50. Visit Heritage Mazda Towson to test-drive one today!
